Project Manager
My role is trying to keep my eye on the timetable and making sure all group members deliver their part.
The project is due on 29th November.
The project is due on 29th November.
Data Visualisation
Part of the project is also data visualisations of the group work. In my case as a Project Manager I kept notes of meetings and everything related to that matter. I documented what was said, individual tasks and also the delivery of the tasks in certain time. Documenting attendance activity, vocality during group meetings and alertness. Below you can see examples of my visualisations.
Final Data Visualisation
Evian Advertising
In this section I have collected a advertisments promoting Evian water, to get an overview of their style of advertising.
" Evian is a premium brand, for which the strategy historically has been to create a value to justify the price of the product. This value has been created through claiming a health effect, something that must be universal and interest everyone, everyday, from the beginning to the end of life, since Evian is an everyday product, consumed daily and by people of all ages." - Rémi Babinet
2011 - Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults into dancing babies. BETC Euro RSCG's "Baby Inside" ad uses a series of images of people wearing t-shirts that have an image of a baby's body on the front, from the neck down.
The images are shown in quick succession, resembling a flipbook, to animate images and make them appear as though the baby images are dancing.
The ad, which keeps Evian's 'Live Young' strapline, has debuted online, while the TV ad will run globally from June.
The TV ad will use a remixed version of Gangster Paradise's 'Rappers Delight', referencing the roller-skating babies ad from 2009, which gained a place in the Guinness Book of World Records for achieving more than 45 million views online.
The online ad shows the same content but uses a version of Tom Tom Club's 'Word Rappinghood', remixed by DJ Mehdi and Uffie.
The global campaign is supported by cinema, online, point of sale and event activity.
Evian has also developed an interactive iPhone app for consumers to upload their own pictures to a dedicated website and use the dancing baby image and participate in an attempt to make the world's longest music video.
Consumers will also be able to participate in the music video during sporting events, including the Evian Masters, Wimbledon, the US Open and Australian Open.
- Source -
2011 - Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults into dancing babies. BETC Euro RSCG's "Baby Inside" ad uses a series of images of people wearing t-shirts that have an image of a baby's body on the front, from the neck down.
The images are shown in quick succession, resembling a flipbook, to animate images and make them appear as though the baby images are dancing.
The ad, which keeps Evian's 'Live Young' strapline, has debuted online, while the TV ad will run globally from June.
The TV ad will use a remixed version of Gangster Paradise's 'Rappers Delight', referencing the roller-skating babies ad from 2009, which gained a place in the Guinness Book of World Records for achieving more than 45 million views online.
The online ad shows the same content but uses a version of Tom Tom Club's 'Word Rappinghood', remixed by DJ Mehdi and Uffie.
The global campaign is supported by cinema, online, point of sale and event activity.
Evian has also developed an interactive iPhone app for consumers to upload their own pictures to a dedicated website and use the dancing baby image and participate in an attempt to make the world's longest music video.
Consumers will also be able to participate in the music video during sporting events, including the Evian Masters, Wimbledon, the US Open and Australian Open.
- Source -
Year 2009 - Evian® Natural Spring Water unveils a new entertaining global advertising campaign and a new signature message, “Live YoungTM,” the ultimate expression of Evian brand values, including origin, health and youth.
The worldwide kick off began with a viral pre-launch and online infiltration via YouTube in the U.S., France, UK, Germany, Canada and Japan. The energy-filled television spots rolled out in select geographies in: 60, :30, and: 15 short films directed by the award-winning Michael Gracey (also available for viewing on the brand’s new Web site, www.evianliveyoung.com).
Bursting with an infectious energy and love of life, the new ads portray lively, happy babies roller break-dancing to a remix of the hit Rapper’s Delight by hip-hop producer Dan the Automator, connecting consumers to their inner youth.
“To Evian, youth is not a matter of age, but a mindset – a youthful mindset that is optimistic, believes that everything is possible, and is curious and eager to discover the world – much like that of a child,” stated Jérôme Goure, vice president of marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”
Evian natural spring water is precious and pure; a miracle of nature! Every drop of Evian takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps, providing a uniquely balanced mineral composition and natural purity. It is only appropriate that the brand’s new ad campaign should depict babies, a universal symbol of what is precious and pure, and embody the unique attributes of Evian Natural Spring Water.
The new ad campaign personifies the “Live YoungTM” message in a humorous and entertaining fashion with a pop-culture slant. Directed by Michael Gracey (part of the creative circle behind Baz Lurhman’s “Romeo and Juliet” and “Moulin Rouge”), 96 babies were filmed for the spots, which feature roller break-dancing routines set to a Rapper’s Delight remix by Dan the Automator. The famed California hip-hop producer’s remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.
“The campaign is an enthusiastic modern-day musical production, involving the sharpest contemporary artists like Dan the Automator and Michael Gracey,” stated Remi Babinet, the founder of BETC Euro RSCG and global creative director of the Euro RSCG network. “It makes use of a number of platforms: music, film, internet and design and reinforces Evian’s position as an influential, contemporary worldwide brand.”
- Source -
"Evian Strives for Brand Differentiation to Build Brand Equity" - this article has a very interesting information about the Evian's strategy to differentiate their product.
The worldwide kick off began with a viral pre-launch and online infiltration via YouTube in the U.S., France, UK, Germany, Canada and Japan. The energy-filled television spots rolled out in select geographies in: 60, :30, and: 15 short films directed by the award-winning Michael Gracey (also available for viewing on the brand’s new Web site, www.evianliveyoung.com).
Bursting with an infectious energy and love of life, the new ads portray lively, happy babies roller break-dancing to a remix of the hit Rapper’s Delight by hip-hop producer Dan the Automator, connecting consumers to their inner youth.
“To Evian, youth is not a matter of age, but a mindset – a youthful mindset that is optimistic, believes that everything is possible, and is curious and eager to discover the world – much like that of a child,” stated Jérôme Goure, vice president of marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”
Evian natural spring water is precious and pure; a miracle of nature! Every drop of Evian takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps, providing a uniquely balanced mineral composition and natural purity. It is only appropriate that the brand’s new ad campaign should depict babies, a universal symbol of what is precious and pure, and embody the unique attributes of Evian Natural Spring Water.
The new ad campaign personifies the “Live YoungTM” message in a humorous and entertaining fashion with a pop-culture slant. Directed by Michael Gracey (part of the creative circle behind Baz Lurhman’s “Romeo and Juliet” and “Moulin Rouge”), 96 babies were filmed for the spots, which feature roller break-dancing routines set to a Rapper’s Delight remix by Dan the Automator. The famed California hip-hop producer’s remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.
“The campaign is an enthusiastic modern-day musical production, involving the sharpest contemporary artists like Dan the Automator and Michael Gracey,” stated Remi Babinet, the founder of BETC Euro RSCG and global creative director of the Euro RSCG network. “It makes use of a number of platforms: music, film, internet and design and reinforces Evian’s position as an influential, contemporary worldwide brand.”
- Source -
"Evian Strives for Brand Differentiation to Build Brand Equity" - this article has a very interesting information about the Evian's strategy to differentiate their product.
- slogan “naturally pure and mineral-balanced water supports your body's youth” the “Live Young” global advertising campaign
- Since 1995, Evian has issued limited edition bottles annually with customized design
- Evian positions its brand as high end and fashionable
- packaging design and brand communication tactics vary from year to year
- Evian is constantly striving to differentiate their brand
evian_uk_brand_research.pdf | |
File Size: | 2716 kb |
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Imagery
Detox with Evian
Evian adverts over the years
Marketing made simple
This article is full of interesting points about how to build a strong brand, marketing, UPS and all in a nutshell.
Plus this point the writer id making does touch our product ;)
´If you still doubt the power of a successful brand, consider Evian mineral water. All bottled mineral waters are essentially the same product - they'll all quench your thirst and taste pretty much exactly the same. However the strength of the Evian brand in the UK means they can charge significantly more than the cheapest alternatives. This ability to charge more due to a strong brand is known as brand equity and is a valuable contributing factor towards the value of any business.´
Plus this point the writer id making does touch our product ;)
´If you still doubt the power of a successful brand, consider Evian mineral water. All bottled mineral waters are essentially the same product - they'll all quench your thirst and taste pretty much exactly the same. However the strength of the Evian brand in the UK means they can charge significantly more than the cheapest alternatives. This ability to charge more due to a strong brand is known as brand equity and is a valuable contributing factor towards the value of any business.´
Brand Book
This article about brand books from the best in the business could be really useful to help to develop ours.
foursquare-brandbook.pdf | |
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Research: Natural Eye Drops
As we agreed I did some research on trying to find out about more natural products available, and also possibly water based products. Well I think I did come across some good stuff. Just take a look and download the file!
natural_eye_drop_research.pdf | |
File Size: | 100 kb |
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Scans from 'Brand Royalty' by Matt Haig
Here are the scans from the book 'Brand Royalty' by Matt Haig which I found interesting about Evian being the 'Purity' brand.