Evian
Established : 1789
Type Font : Helvetica
From : French brand (Owned by Danone group)
Selling Point : Healthy Mineral Water
Natural Spring Water from the Alps
Environment Friendly
Youth (Live Young)
Purity
Target Market : All ages
People who wants healthy lifestyle
Line Extension : PET bottles
Glass bottles
1.5L bottle lighter in plastic
Brand Extension: Facial Spray
(First Evian Facial Spray launched in 1962.)
Type Font : Helvetica
From : French brand (Owned by Danone group)
Selling Point : Healthy Mineral Water
Natural Spring Water from the Alps
Environment Friendly
Youth (Live Young)
Purity
Target Market : All ages
People who wants healthy lifestyle
Line Extension : PET bottles
Glass bottles
1.5L bottle lighter in plastic
Brand Extension: Facial Spray
(First Evian Facial Spray launched in 1962.)
Evian Water Ingredient
Website
This is Evian's Website. The colour they use in their website is very feminine. The colour palette that they use are red, pink and white.
Colour Palette
History of Evian
Evian mainly are water products. They established in 1789 during a walk, The Marquis de Lessert drank water from a spring of his friend, Mr Cachat's property in Evian-les Brains. He drank regularly of the water and he claimed that his kidney stones are cured. The town and its spring become famous. The growing success of the water, Mr Cachat began selling the water. In 1908, Evian water began to be sold in glass bottles and first PVC bottle was launched in 1969.
time line of Evian
time line of Evian
Different appearance of evian brand logo
Evian Water Products
Year Bottles Collection (Limited Edition)
There limited edition bottles were very colourful and playful which really suits with their selling point "Live Young".
Designer's Bottles Collection (Limited Edition)
Evian Facial Spray (1962)
evian® Brumisateur® the unique spray of natural mineral water from the Alps
evian® Brumisateur® the unique spray of natural mineral water from the Alps
Advertisement
Their Advertisements are very playful which really suits with one of their selling point "Live Young".
Evian Roller Babies is one of their commercial launched in 2009. it won Gold award at the London International awards 2009 for best visual effects. This advertisement really suits with Evian slogan "Live Young".
Evian Affinity
Evian Affinity launched in France in 2001 is Evian’s all- natural skin care product line. Partnership with Johnson & Johnson and develop a range of skincare products. Partnership with Johnson & Johnson, reason for entering the European skin care market.
In 2004 they added 23 new products to its product line including: toner, moisturizing cream and lotion. The products are divided into four types: Original, Oxygenating, Smoothing and Lifting Body Care.
about Evian Affinity article
In 2004 they added 23 new products to its product line including: toner, moisturizing cream and lotion. The products are divided into four types: Original, Oxygenating, Smoothing and Lifting Body Care.
about Evian Affinity article